Physicians are promoted as people who cure disease and relieve human suffering.
Â Specifically, the engineering community should adopt and actively promote the positioning state- ment Box 4-1 in this report, which emphasizes that engineering and engineers can make a difference in the world, rather than describing engineering in terms of required skills and personal benefits.
We are counting on engineers and their imaginations to help us meet the needs of the 21st century.
Launching a Campaign Although making current messages more consistent is an impor- tant short-term goal, the committee concludes that a more explicit, coordinated approach is likely to yield better results in the long term.
We believe the same can be said about messages that focus on the practical benefits of being an engineer rather than the inspirational, optimistic aspects of engineering.
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